Ready NOW!


Fire is here to stay, and so are we. Since 2020, Firebrand Resiliency Collective has been uniquely focused on serving the fire-impacted population of Southern Oregon, and has worked tirelessly to assist those communities devastated by the Labor Day fires. With the launch of the Ready NOW program, we are carrying forward that experience to help other communities prepare for future fires. Borrowing heavily from the lessons learned over the last few years, Ready NOW is a bottom-up preparedness program that expands our service population to include rural communities at risk.
Neighbors ready now

From Recovery to Readiness: Shifting Towards Preparedness


As part of the Ready NOW program, FRC is supporting a variety of tangible approaches to increase community wildfire preparedness, including:

  • Neighbor-to-neighbor Home Assessments to reduce wildfire risk
  • Establishment of more Firewise Communities in our region
  • Building Community Liaison Programs for communities at risk
  • More funding opportunities for home hardening and fuels reduction
  • Promoting prescribed burn opportunities for resilient, climate-adapted landscapes and improved wildlife habitat 


FRC is committed to creating resilient communities that are equipped to meet the challenges of a changing climate through the inclusion and amplification of affected voices. We work towards the development of sustainable neighborhoods by prioritizing projects through the lens of the individuals residing there. Our Ready NOW program uses the same community-based, “relationship first” approach as our Zone Captains program to deliver services. As always, we will listen first. And then we will act.

There is no single way to tackle community preparedness. We believe that any solution needs to be part of a multi-pronged, community-led approach that is responsive to local needs and desires. This can include resource navigation, neighbor-to-neighbor home risk assessments, support for more fire-adapted neighborhoods and Firewise Communities, and establishment of Community Liaison Programs to better coordinate incidents of wildfire between agencies and impacted communities. For rural watersheds facing extreme risk, resiliency can involve a restorative approach that includes fuels reduction projects and Prescribed or Cultural Fire. Of course, here at Firebrand we also love maps that visualize the work of our communities, so you can expect community mapping of resources and risks to be a big part of this new work!


As in our past work, FRC’s goal is building more connected communities at the neighborhood level—and holding relationships at the local and state levels—to bring forward solutions that better confront a changing climate.  First and foremost, we want to prevent community loss. Ready NOW will take a “home outwards” approach to resilience in the Wildland Urban Interface (WUI), rather than a “forest inward” approach. We recognize that a number of amazing organizations are already operating in the space of forest resilience, and we are excited to work with an inspiring roster of new partners to help close the gap!

In early 2022, FRC convened a cohort of community partners—including fire professionals, WUI residents, fire scientists, elected officials, forest restoration experts, and emergency managers—to host a discussion about local preparedness needs, and how best to spread the knowledge of other Fire Adapted Communities (FAC). In working with that FAC cohort for more than a year, we identified a capacity gap: Someone is needed to hold neighborhood relationships over time, to steer residents towards available knowledge, resources, and funding opportunities when they arise. It sounded to us a lot like the Zone Captains program, put to a different purpose! Just like that program, our goal is to expand the definition of “local knowledge” to include residents, so that agencies can manage communities’ interactions with fire alongside local input. It is a natural place for FRC to work, and a capacity gap we can meet.

Through improved resident engagement, community organizing, and resource navigation tailored to the communities we serve, we are doing “new work in the same way” we always have: At the Speed of Relationships.

Right now, we are piloting a program in the Anderson Creek Watershed, working with a community we know well that has recently undertaken a large community fuels reduction project. We are also working to establish Firewise Communities in manufactured housing parks now recovering from the Almeda Fire, promoting Home Hardening grants to help survivors “build back better”, and getting Jackson and Josephine County residents signed up for emergency Citizen Alerts.

It is our goal to bring the same programs that exist within high-resource communities like Ashland and Jacksonville into vulnerable communities with fewer resources. Our staff have been trained in Ashland’s Wildfire Risk Assessment Program (WRAP) to increase neighbor-to-neighbor mutual aid in reducing the risk of fire to our homes, with the express purpose of expanding the communities served by the WRAP. Community Liaisons Programs are also one way neighborhoods can self organize for more equitable outcomes.

Prescribed Burns: Good fire for resilient Landscapes!

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Ready NOW!